• Autonomy – the desire to be self directed
• Mastery – the urge to get better at stuff
• Purpose – the object toward which one strives

Frederick Herzberg’s two-factor theory claims that there is a set of motivators and hygiene factors that cause job satisfaction.

Unlike traditional management belief money is not a motivator (i.e. “bonuses don’t work”). When work requires cognitive skills, when it’s not just the simplest manual labor, money is just a hygiene factor.